Brace yourself: Drake’s Views From The 6 marketing campaign is finally here. Maybe.
A mysterious billboard just popped up in Toronto that seems to hint that the Canadian rapper is getting ready for that good good. The simple, all black ad reads, “The 6 God is watching.” Drake posted a picture of the billboard on his Instagram page with the caption, “Be home soon.”
The timing for Drake’s latest push seems perfect given the fact that “Hotline Bling” is continuing to burn up the charts and he’s finally giving Views From the 6 updates. In October, Drake told a crowd at Austin City Limits that the Views album would be his priority for the rest of the year.