Popular shoe brand Adidas has come under fire for a message that was extremely offensive to a particular group of survivors.
On Saturday, April 15th, 2017, survivors of the Boston Bombings hit another milestone, as they have survived the tragic day that happened back in 2013.
This past Monday, April 17th, a group of runners completed this year’s marathon alongside some of the survivors who were brave enough to run again for those who unfortunately lost their lives.
Where the issue arises is when Adidas planned on congratulating the runners who made it across the finish line. However, their choice of words were not the best.
An email was sent out to contestants with the subject line saying,”Congrats, you survived the Boston Marathon!”
Now, of course, just like any major event that gets completed, there is a congrats message of surviving a major marathon. But because the history of this specific marathon was haunting for some, it received major backlash.
Maria Culp, a spokeswoman for Adidas, issued this statement regarding the email:
“We are incredibly sorry. Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world. Every year we’re reminded of the hope and resiliency of the running community at this event.”
— adidas (@adidasUS) April 18, 2017