By now, everyone should know the contributions outside the music industry that Beyoncé takes major pride in. From her own line of clothing, Ivy Park, to her recent venture with husband and mogul Jay-Z, who took part in a hip-hop inspired restaurant in Australia, Queen Bey is very involved.
She’s now investing her time and money into a beverage company to help and show her support in standing for women who are entrepreneurs, business owners, and leaders through the WTRMLN WTR beverage company.
“I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” Beyoncé said. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”
WTEMN WTR will be expanding their flavors by adding three more to their cold press juice brand that uses watermelons that are deformed or expected to be tossed out in order to bring food waste to a slow halt.
Through her partnership, Bey and the company’s co-founder, Jody Levy, have vowed to donate portions of the funds to the Whole Planet foundation, which, according to VOGUE, provides micro-credits to communities around the world, with the goal of alleviating poverty.
“I applaud the innovative female leaders at WTRMLN WTR, who inspire us with their creativity and their true commitment to elevating our community and culture.”
The brand, which is not new to grocery stores and the pressed juice family, is expected to roll out three new flavors, which are expected to be called BLNDS. They will be available only at Whole Foods Markets through July, followed by select retailers.