The annual music and arts festival, which takes place in a California desert, Coachella, is suing Urban Outfitters over the use of the event’s name to sell its new fashion line. Urban’s affiliate brand, Free People, which merchandises bohemian-style clothing and accessories – similar to the aesthetic associated with Coachella, is under heat after they used the festival’s trademark to merchandise their “Coachella Boot,” “Coachella Mini Dress,” “Coachella Valley Tunic,” and “Coachella Pocket Tank.”
The case was brought to a federal court on Thursday (March 16), with Coachella claiming that Urban is “trading on the goodwill and fame” of the Coachella brand in addition to using its name as a key search word to advertise their items on the web, specifically in the display URLs of Free People, according to the LA Times.
Additionally, in their complaint, Coachella stated “as a result, a Google search for ‘Coachella clothing’ results in an advertisement for Defendants’ infringing goods.” At this time, the damages sought by the festival is unknown, but they have directly requested for Urban to immediately remove any infringing items and to engage in “corrective advertising,” so to inform customers that Coachella has zero affiliation with Urban Outfitters or Free People.
Despite an unofficial collab with Urban, Coachella has, in fact, partnered with H&M for a line of clothes and accessories to gear up for their annual event taking place April 14-17 and April 21-23.