Los Angeles was ‘lit’ last night, as Swisher Sweets tobacco company hosted another ‘Artist Project Party’ music showcase featuring Young Money rapper and Ridiculousness co-host, Chanel West Coast. We got to see live performances from her newest EP, and even enjoy another upcoming rap duo ‘Minus Gravity.’
For those who are unaware, the Swisher Sweets artist project party is an ongoing initiative to provide unique opportunities for artists to create, share, and pursue their passion. For the fans, it is a way to be at the forefront of what’s new and emerging in the world of music, arts, and entertainment.
The event took place at the London Rooftop Hotel in West Hollywood, where lots of celebrity pals and other industry figures came out to support Chanel in all her endeavors, and to congratulate her on receiving the ‘Swisher Spark’ award.
When asked how important it is to have artist showcases, such as these, Chanel expressed,
“Oh I feel it’s very important, everybody’s got a following so it just helps for exposure and showing your true talent.”
In addition, musician ‘Apl De Ap,’ alum of The Black Eyed Peas, also stated,
“You can do all the social medias, but when you do live shows, actual live shows, that’s the most entertaining part of your career that everyone wants to see.”
Many celebrity friends came out to support Chanel, including Hollywood Unlocked Founder and CEO, Jason Lee, Love & Hip Hop Hollywood’s Hazel E Baby, and Mr. Ray, ‘Apl De Ap’ of Black Eyed Peas, new group Minus Gravity, Stephen Belafonte, and many more.
Socialites, are you excited to see Chanel West Coast make a comeback with her music? Let us know your thoughts below in the comment section.
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