Pharrell made the official announcement this morning that he is now co-owner of G-Star Raw! The genius fashion partnership gives Pharrell creative control on everything from collections, to advertisements, and business strategy. Recall around two years ago when the ‘Happy’ singer collaborated with the brand for their Bionic Yarn on RAW for the Oceans project where they creatively transformed recycled ocean plastic into denim.
G-Star couldn’t have picked a better person to take over their brand, after all who wouldn’t want a CFDA Fashion Icon Award recipient as apart of their team! From a creative standpoint the merge just makes sense especially because the G-Star RAW brand already has that raw and innovative creative energy that the world loves Pharrell for.
Peep the music mogul’s announcement he made on Instagram just a short moment ago!
That picture and caption say it all! Can’t wait to see the epicness that will be born from this strategic partnership!