That Jenner/Kardashian business model just won’t let up, huh?
Youngest sister Kylie Jenner just turned 18 and now, it’s time for her to figure out her way in the world by expanding her budding empire with the launch of her official website and corresponding app. The social media powerhouse, who has amassed 35.7 million followers on Instagram, will use TheKylieJenner.com and the Kylie App to connect with her fans and show off her style in a more personal way. Read: Kylie is taking a note from Beyonce and controlling her image. Smart girl.
Through beauty tutorials, outfit breakdown, and even a radio function with playlists curated by Kylie herself, fans will get a glimpse into Kylie’s life in the fab lane. “I have spent so much time trying to make this the dopest place for you guys to come to see makeup tutorials,” Kylie says in a video promo for her new app. “It’s just a cool place for you guys to come and learn a bit more about me.”
The first tutorial on the site features makeup artist Hrush Achemyan creating a “glam” makeup look on Kylie for her 18th birthday — complete with the products used and a step-by-step walk-through of how she made it happen. The site also includes posts on Kylie’s favorite beauty products.
But learning more about Kylie doesn’t come without a price. After perusing the offerings, you’ll notice that public posts are few, and “exclusive” content is for subscribers only. Visitors have the option to sign up for a seven-day free trial, but not before entering their credit card information. When the trial ends, users can “enjoy an introductory subscription offer of just $2.99/month.”
Taking over the web appears to be a Kardashian and Ko agenda, as sisters Kendall Jenner, Kim Kardashian West, and Khloé Kardashian have all announced their own apps and websites, each following the monthly subscription model. Because, business is booming and bank accounts are banging if you’re a Kardashian.
There’s no denying that Kylie has had a significant impact in the beauty space — from products to looks to general commentary — but we wonder how successful this venture will be with other big name beauty blogs offering content for free. Would a subscription site cause her fan base to look elsewhere? We’re interested to see how this shakes out.