I think it’s pretty easy to see why Diddy continues to remain at the top of the game, isn’t it? After announcing a Bad Boy reunion tour this summer it seems Mr. Sean Combs has not only lined up two new albums for the fall, but a new record label as well.
Today, Epic Records Chairman and CEO LA Reid announced an exclusive partnership with Mr. Combs which will bring forth two albums from the star. He’ll be celebrating with a performance at the BET Hip Hop Awards this week in Atlanta. Of the partnership, Reid said:
“Sean ‘Diddy’ Combs aka Puff Daddy and I have been musical collaborators since the 1990s, when we both ran independent record labels, myself with LaFace and soon after, Puffy with Bad Boy. Over the years, we not only enjoyed incredible success together, but we also became lifelong friends. Today, of course, Puffy is truly in a league all his own, continuing to influence culture and ignite musical revolutions time and time again. He’s a true innovator and I could not be more excited to join forces once again.”
And that’s not all! The deal also includes a new joint label merge between Bad Boy and Epic. Already on the agenda are new artist signings, music projects, and albums from Bad Boy’s already-impressive roster. We should hear about what’s to come before year’s end.
“I have known LA Reid since the very beginning and together we have enjoyed countless successes over our long friendship,” said Diddy. “To now work with LA in this capacity feels more like a homecoming than a new beginning. Not only is he a fearless and smart businessman, he believes in artists and understands music better than anyone. He embodies hard work and true success, evident in all of his endeavors. To collaborate with LA Reid is to collaborate with the very best.”
Exciting stuff! I think everyone’s a fan of Diddy’s music at this point and his career as an entrepreneur and business man are an undeniable inspiration. We just hope he stays away from reality TV. We all know how that ended.