If you were tuned in to last night’s Emmy broadcast, you were probably grinning from ear to ear.
Not only did we see the leading ladies of some of our favorite shows snatch up the coveted golden statue, but more importantly we saw how they came together to support one another.
Perhaps my favorite part, aside from Viola Davis’ moment of honesty in her acceptance speech, was the Apple Music commercial that aired featuring Taraji P. Henson, Kerry Washington, and Mary J. Blige.
After showing up at Mary J’s house bringing gifts of mixtapes and a bottle of that ‘nac, Taraji and Kerry are greeted with a fine time.
“The turn up is real,” Taraji exclaimes as soon as she steps in the door.
— Apple Music (@AppleMusic) September 21, 2015
Mary proceeds to show the ladies that she’s no longer using throwback methods to bump her jams, she’s graduated to Apple Music, which, as Kerry perfectly states, “it’s like a boyfriend that makes you a mixtape in your laptop.”
And like a true house party they start to get loose to the sounds of “No Diggity” by Blackstreet, “Touch It” by Busta Rhymes, and Puffy Daddy’s “All About the Benjamins.”
The icing on the cake was learning that Ava Duvernay directed the video, which explains why it was so well produced that you forgot that this was an advertisement. The beauty of this ad was that Apple tapped into what makes them stay ahead of the competition—creating authentic connections with the consumer.
Kudos to Apple Music for nailing this ad on the head!