As we get closer to this year’s Grammy awards, it’s becoming more and more apparent that this could be a HUGE night for top nominee Kendrick Lamar. With 11 nominations total, he’s sure nab at least one or two, hopefully for Album of the Year (To Pimp a Butterfly) and Song of the Year for “Alright.” So, when the GRAMMY brain trust tapped the Compton native for their “Witness Greatness” campaign – it made all the sense.
Kendrick’s song “Alright” is the star of this short film as the city that raised him comes together to celebrate their own. Check out the video below and be sure to catch the 58th Annual Grammy Awards live on CBS on Feb. 15. The event will include performances from Kendrick, the Weeknd, Justin Bieber, and more.