Things are getting ready to collide as Adidas and Reebok are set to team up for a sneaker collaboration!
Who would have ever imagined that you would see two rival companies eventually working together on one sneaker? well, that about to happen as Adidas and Reebok are ready to create magic in their upcoming collaboration!
The two brands are merging something that they are known for. Adidas with their Boost technology and Reebok with their Instapump Fury. Together this new design will be called the Instapump Fury Boost set to be placed on three different sneakers.
The Instapump Fury is a sleek sandal life design that features a gaping Split Sole unit while the Boost is a cloudlike sole technology that provides ultimate comfort.
“Instapump Fury Boost is exactly something we would have tried back in 1994 if we had the technology,” said Steven Smith, designer of the Instapump Fury, “We were always experimenting to find the best cushioning system possible. It is great to build a hybrid of the best of both brands’ technologies.”
While the sneaker has yet to be revealed, we know it will be a killer, but as of now, there’s word that a super limited (50 pairs) Instapump Fury Boost “Prototype” releasing exclusively at atmosCon Japan on October 5.
Take a look at the announcement below!
View this post on Instagram