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By Alyssa BrookNovember 14, 2019
Following the news that Forever 21 has filled for banckrupcy it appears that the clothing company has even more problems to worry about.
According to reports, Ariana Grande has just filed a lawsuit against the popular store. She’s claiming at least $10 million in damages after the fashion retailer allegedly hired a look-alike model for a social media campaign. In a complaint filed on Monday, Grande said Forever 21 along with Riley Rose beauty company misappropriated her name, image, likeness and music, including by employing a “strikingly similar” looking model, in a website and social media campaign early this year.
Initially, they were all in talks for a joint marketing campaign, but because Forever 21 would not pay enough for “a celebrity of Ms. Grande’s stature,” whose longer-term endorsements generate millions of dollars in fees, Grande decided not to move forward. However, Forever 21 appeared to have continued their plans.
Grande’s lawsuit in Los Angeles federal court seeks damages for copyright and trademark infringement, false endorsement, and violating her right of publicity. Forever 21 and Riley Rose did not comment on this latest lawsuit.
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