A New Partnership Is In The Works
It seems like we’ll soon see the revival of athelisure brand Ivy Park, as Beyoncé and Adidas announced on Thursday (Apr. 4) of their new, groundbreaking, multi-layer partnership.
In addition to relaunching the imprint and becoming “one of the first black women to be the sole owner of an athleisure brand,” Bey is also set to develop new signature footwear and apparel with powerhouse brand.
Additionally, on the new deal, Bey says, “This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.” She adds that she looks forward to “relaunching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”