Blue Ivy is totally a “cultural icon” as Beyonce would say in the battle for her name to be trademarked!
A while back, we reported that Beyonce was going through a legal battle to trademark her daughter Blue Ivy’s name. Well, that battle is still going and Bey is sharing why she feels she should win this case.
A woman named Wendy Morales is the one going toe to toe with the singer saying that Bey should not be able to trademark “Blue Ivy” due to her personal event planning business that shares the same name. In fact, Morales’ business had been running for three years prior to Blue being born.
However, according to The Blast, Beyonce shared that Blue was a “cultural icon” and that should be enough reason for the courts to side with her.
“[Morales claims] that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety,” Beyoncé’s legal teams claims before specifying that the claim is for “Blue Ivy Carter” and not just “Blue Ivy.”
“[T]he presence of the word ‘CARTER’ ties the commercial impression of BGK’s Mark to the celebrity Blue Ivy Carter rather than Opposer’s regional event planning business.”
Bey and Jay Z filed the trademark back in 2012 with their request being denied shortly after. However, they are not stopping their fight until there is a decision!