Following the sad news of the death of legendary fashion icon Karl Lagerfeld, Chanel has already named his successor!
Mastermind, genius and all around legend in the fashions community Karl Lagerfeld passed on Tuesday morning leaving Chanel with a decision to make for a successor.
Well, news has just come in that the fashion house has made the decision to call on the director of Chanel’s fashion studio Virginie Viard. Karl held the position as creative director for 36 years.
“Virginie Viard, Director of CHANEL’s Fashion Creation Studio and Karl Lagerfeld’s closest collaborator for more than 30 years, has been entrusted by [CEO] Alain Wertheimer with the creative work for the collections, so that the legacy of Gabrielle Chanel and Karl Lagerfeld can live on” the caption read from Chanel’s Instagram.
Karl’s replacement was not something that was just a spur of the moment decision. for some decades now, various names were thrown into the bucket knowing that one day this time would come. Names like Marc Jacobs, Alber Elbaz, Haider Ackermann and, Hedi Slimane were said to considered for this title.
Hedi Slimane was one of the last people who really fulfilled one Lagerfeld’s own passion for Slimane’s slim-cut menswear which caused him to infamously drop 90 pounds to wear.
This decision couldn’t have been more fitting due to Viard knowing the likes of Lagerfeld and ways to keep the ball rolling for the fashion house due to her long work relationship with the late icon.
Viard did accompany Lagerfeld for his final bows during recent Chanel shows, including the brands Spring 2019 Haute Couture show where she walked with Vittoria Ceretti due to Lagerfeld being too ill to attend.
We trust that Chanel will be in good hands and will continue to keep the brand and Lagerfeld’s family in our thoughts and prayers.
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It is with deep sadness that the House of CHANEL announces the passing of Karl Lagerfeld, the Creative Director for the CHANEL Fashion House since 1983. An extraordinary creative individual, Karl Lagerfeld reinvented the brand’s codes created by Gabrielle Chanel: the CHANEL jacket and suit, the little black dress, the precious tweeds, the two-tone shoes, the quilted handbags, the pearls and costume jewelry. Regarding Gabrielle Chanel, he said, “My job is not to do what she did, but what she would have done. The good thing about Chanel is it is an idea you can adapt to many things.” A prolific creative mind with endless imagination, Karl Lagerfeld explored many artistic horizons, including photography and short films. The House of CHANEL benefited from his talent for all the branding campaigns related to Fashion since 1987. Finally, one cannot refer to Karl Lagerfeld without mentioning his innate sense of repartee and self-mockery. Alain Wertheimer, CEO of CHANEL, said: “Thanks to his creative genius, generosity and exceptional intuition, Karl Lagerfeld was ahead of his time, which widely contributed to the House of CHANEL’s success throughout the world. Today, not only have I lost a friend, but we have all lost an extraordinary creative mind to whom I gave carte blanche in the early 1980s to reinvent the brand.” Bruno Pavlovsky, President of Fashion at CHANEL, said: “Fashion show after fashion show, collection after collection, Karl Lagerfeld left his mark on the legend of Gabrielle Chanel and the history of the House of CHANEL. He steadfastly promoted the talent and expertise of CHANEL’s ateliers and Métiers d’Art, allowing this exceptional know-how to shine throughout the world. The greatest tribute we can pay today is to continue to follow the path he traced by – to quote Karl – ‘continuing to embrace the present and invent the future’.” Virginie Viard, Director of CHANEL’s Fashion Creation Studio and Karl Lagerfeld’s closest collaborator for more than 30 years, has been entrusted by Alain Wertheimer with the creative work for the collections, so that the legacy of Gabrielle Chanel and Karl Lagerfeld can live on.