After 20-plus years of business, Colorado sporting goods store, Prime Time Sports, will close its doors sometime in March; this following their boycott of Nike’s Colin Kaepernick ad.
Additionally, the store’s owner, Stephen Martin, decided to stop selling Nike products after the major brand debuted their polarizing campaign featuring the ousted NFL baller last year; and now, he’s realizing just how powerful the brand truly is, and how his decision is hurting the business.
While the campaign blazed on last year, Martin wrote a note and posted it to his storefront, surrounded by photos of service members, which read, “According to me, [Kaepernick] has sacrificed a salary. Nothing compared to what every soul on our ‘Honor the Flag’ memorial wall that was built a few years ago has suffered and died for.”
Subsequent to his boycott decision, Martin updated NBC affiliate KOAA, “Being a sports store without Nike is kind of like being a milk store without milk or a gas station without gas. How do you do it? They have a monopoly on jerseys. As much as I hate to admit this; perhaps there are more Brandon Marshall and Colin Kaepernick supporters out there than I realized.”
Furthermore, Prime Time Sports is currently offering liquidation sales until “there is nothing left.” Martin adds, “I didn’t give in to big Nike and big dollars. I didn’t give in. I did it my way.”
PRIME TIME SPORTS is closing. All merchandise 40% OFF. Thank You for 21 mostly good years.For everybody that has…