Dolce & Gabbana Publicly Apologize for Racist Ad
Co-founders of Dolce & Gabbana, Stefano Gabbana, and Domenico Dolce released an apology video on Friday morning, uttering the words “Dubi bu qui,” which is the Mandarin phrase for “sorry.”
As we reported, the brand’s latest ad campaign featured a Chinese model attempting to eat Italian food with chopsticks. A man instructs the woman on how to use chopsticks properly while also mispronouncing Dolce & Gabbana’s name. Many viewed the Ad as racist. To make matters worse, Stefano allegedly made racist remarks too,
“From now on in all the interviews that I will do international I will say that the country of [poop emojis] is China” and “China Ignorant Dirty Smelling Mafia.”
He later denied the post claiming that he was hacked.
Following the racist videos and posts, celebrities pulled their support for the brand. Department store Lane Crawford took Dolce & Gabbana’s products off the shelves and their Shanghai fashion show was canceled.
The pair then removed the videos from all of their platforms before releasing an apology, something they have rarely done.
“We thought a lot over the past few days and with much regret about what has happened to us and for what we have caused in your country and we deeply apologize,” begins Dolce. “Our families always taught us to show respect for all different cultures around the world and for this we are sorry if we made mistakes in interpreting yours.”
Gabbana added, “We would like to apologize to all the Chinese around the world because there are many, and we take this apology and this message very seriously.”
“We have always been very much in love with China and we always visited this country and many cities many times and we love your culture,” explains Dolce. “Surely, we have many things to learn and for this reason we apologize if we made mistakes in expressing ourselves.”
Take a look at the video below and let us know what you think!