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Forever 21 Called Out After Having White Man Model ‘Wakanda Forever’ Sweater

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Forever 21 Called Out After Having White Man Model ‘Wakanda Forever’ Sweater

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Twitter users were fast on the job as they called out fashion retailer Forever 21 after having a white man promote their new “Wakanda Forever” sweatshirt. 


What a way to end the year as Forever 21 is caught up in some pretty big mess. On Friday, Twitter was quick to call out the fashion retailer for another tone-deaf marketing mistake.

Forever came out with a “Black Panther” themed sweater that literally couldn’t be farthest from what the film actually depicted.

Related: H&M Appoints An Inclusion And Diversity Director For North America

The sweater featured a Christmas type pattern and a mask that looked more related to the “Lion King” than one from “Wakanda” with the words “Wakanda Forever” underneath.

But to make matters so much worse, Forever decided to place a blond-haired, blue-eyed white model in the ad to model the sweater.

Since the picture was posted, Forever has deleted the post, but not before Twitter could pick it up and share their thoughts.

A rep for the fashion retailer did reach out to TMZ to send an apology statement saying;

“Forever 21 takes feedback on our products and marketing extremely seriously,” the company said. “We celebrate all superheroes with many different models of various ethnicities and apologize if the photo in question was offensive in any way.”

Related: Ex-Employee Sues Forever 21 For $2M After Private Bathroom Videos Surface Online

It may be too late, but fashion brands live and will learn eventually. Take a look at what Twitter users said below and let us know what you think!

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