Hollywood Unlocked celebrated black excellence with McDonald’s for their new Black and Positively Golden campaign.
McDonald’s is taking on a new initiative aiming at uplifting and inspiring excellence in the black community through their Black & Positively Golden movement.
Hollywood Unlocked was in Leimert Park at the YWCA to celebrate the launch of the movement with the help of Normani from “Fifth harmony” who performed for the crowd. Yvonne Orji from HBO’s hit show “Insecure” was also in attendance for a meet and greet with the fans and of course caught a picture with all the kids!
Through education, empowerment, and entrepreneurship McDonald’s along with the new partnership with Black Owners and Operators nationwide will help reconnect with their customer base to build a better franchize.
This will be done thought hiring directly from the community, providing scholarships and engaging in other philanthropic activities.
In a press release, Lizette Williams, Head of Cultural Engagement & Experiences, McDonald’s USA said
“McDonald’s strives to connect with our customers by showing up in ways that matter to them. Prior to launching the Black & Positively Golden campaign, we spent time with our African- American customer base and heard from them on what’s most important. We are leveraging this platform to shine a brilliant, powerful light on Black culture and excellence in a way that matters most to our consumers. This is the largest African-American campaign we have launched in 16 years and it continues to demonstrate our longstanding commitment to this community.”
She continued saying;
“McDonald’s has long supported African-American communities. We maintain a commitment to our neighbors through various parts of our business – including scholarship partnerships with Historically Black Colleges and Universities, generational wealth-building with franchisee.”