Gucci has found themselves in hot water after releasing a sweater that resembled blackface.
Fashion house Gucci has found themselves apologizing for an $890 sweater that they released online and in stores.
The item in question is a long-sleeved, black, wool balaclava turtleneck from their Fall/Winter 2018 collection. What makes this bad is along with the turtleneck coming up to the mid-nose, there is an outline around the mouth with a pop of red outlining. This makes the sweater look like it’s hinting at blackface.
Twitter users instantly caught the look and shared their thoughts about it saying statements like;
“Balaclava knit top by Gucci. Happy Black History Month y’all.”
“So @gucci puts out a sweater that looks like blackface……
On Black History Month….
And then issues an apology because they didn’t know that blackface images are racist.”
The brand did send out an apology on all of their social media platforms saying;
“Gucci deeply apologizes for the offense caused by the wool balaclava jumper. We can confirm that the item has been immediately removed from our online store and all physical stores,” the statement began.
“We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make. We are fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond.”
Gucci deeply apologizes for the offense caused by the wool balaclava jumper.
We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make.
Full statement below. pic.twitter.com/P2iXL9uOhs
— gucci (@gucci) February 7, 2019
Gucci is not the o my brand that has come under fire for tone-deaf products. A few months back, Prada caught major fire for releasing an accessory in their “Pradamalia” collection featuring various characters that are considered to be a promotion of racist imagery.
Take a look at what Twitter users had to say below and let us know what you think!
— Year of the Goat (@SarcasmTutor) February 7, 2019