Fashion retailer H&M is gearing up to test out a new clothing rental program that they hope can lower their environmental footstep!
H&M is getting ready to try something new with their company as they plan on continuing to reduce their environmental footstep one item of clothing at a time.
They have put their controversial past behind them and are looking to move things forward as H&M announced that they will be testing out a clothing rental service program in Stockholm, Sweden.
According to the Business of Fashion, the new program will allow members of their loyalty program to rent out 50 garments a month. This will come at a low cost of $37 USD a week.
The test is said to last for three months before they gather up the results and decide whether or not this program can be launched globally.
“We have a huge belief in rental, but we still want to test and learn quite a lot and do tweaks and changes,” H&M’s head of business development, Daniel Claesson stated.
Currently, the company welcomes its customers to bring in old clothes for a recycling program that gives them 15% back on their purchases.
This idea is very similar to that of “Rent The Runway” which is a sight that allows a customer to rent a number of items depending on their membership, keep them for however long they want and then send them back!
There has been no word on when the testing will start, but it sounds like something that could be useful especially after the company reportedly had $4.3 billion worth of unsold clothing earlier this summer.