Classic denim brand Jordache is going back to its roots for their Spring 2020 collection. The collection was presented in an intimate venue during New York Fashion Week.
The new collection is inspired by Venice Beach, California and used a variety of vintage light blue denim included with a relaunch of their men’s collection. The original men’s capsule collection was launched during the 1980s. Jordache presented the collection at Ray’s, a frequented hotspot for celebrities such as Justin Theroux. Jordache took an unconventional approach to presenting the collection by having the models change places from the bar to the pool table.
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The Spring 2020 collection included modern takes of their vintage pieces. Models wore light blue denim bikinis and influencers donned the tie-dye Diagonal Rainbow matching set.
Attendees at the event included Delilah Belle Hamlin, Cody Simpson, Faith Lynch, Will Peltz, Erin Wasson, Blu Detiger, Ming Lee Simmons, Nia Franklin (Miss American 2019). The original founders of Jordache were also in attendance.
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Press play to to watch one of their vintage commercials below and share your thoughts about the collection.
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