Hollywood Unlocked was in the building as JBW and B. Simone released their highly anticipated watch and beauty kit.
It was all beauty and diamonds as friends gathered to the Highlight Room in Hollywood for the release of the JBW & B. Simone Watch & Beauty Kit Beauty In Diamonds.
Celebs like Tank, Saweetie, Watch Jazzy, Don Benjamin and LianeV were in the building to help celebrate this major moment.
JBW CEO Amir Meghani shared that this partnership with B. Simone was effortless. He says that working with her came naturally as she frequently wears other JBW watches and of course they are both Texans being Dallas Natives.
With this release taking over a year to complete, B. Simone shared with everyone that she personally flew to China to get the products and check on the rest of production.
“We made the decision to lean in on our partnership with Simone in 2019, and have not looked back. She has continued to deliver awareness for JBW, and now an opportunity to give fans a touch point of a product like never seen before: a diamond watch & lip glosses. Our goal was to surprise and deliver a high-quality product experience. This collaboration has beyond exceeded our expectations in media value and sales.” said Meghani in a press release.
This collaboration features a stainless steel Pink face dial with 16 genuine diamonds & 50 Swarovski crystals, a custom case back with B. Simone’s signature & a genuine diamond to mark the moment.
In the package also comes two lip glosses from Beauty By B. Simone in the shades: wet jewels & baby boy.
The BeautyInDiamonds collection will be available August 23, 2019, at jbw.com. Take a look at some of the pictures below and let us know what you think!
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Photo Credit: ShotbySham, Silentshooter, Mrdope