In addition to his efforts for 21 Savage, Meek Mill and more via his Roc Nation conglomerate, JAY-Z‘s streaming platform TIDAL is next in line to give back, this with their newest $1 million TIDAL Unplugged grant.
Additionally, the endowment is geared towards building the careers of emerging artists, with the help of venture capitalists and philanthropists Mark Lampert and Robert Nelsen.
While kicking off in Detroit next month, the initiative allows selected artists to work with the platform to create a personalized program to support living expenses, equipment, studio time, etc.; and they’ll receive access to expert recording and creative resources.
Furthermore, Jason Kpana, Senior VP at the company, says, “The TIDAL Rising program is incredibly special to everyone at TIDAL – from the interns to the artist-owners – we recognize the power of streaming and the importance of supporting and encouraging emerging musicians. Being able to expand the program to support musicians in an authentic and substantial way is truly an honor.”
So, for more information on submissions and registration, click here.
#PressPlay below for more coverage on the TIDAL response to the alleged fake streams