Jhene Aiko is partnering up with one of the beauty industry’s most loved brand Kat Von D Beauty for a new vegan foundation!
Jhene Aiko is always goals when it comes to a healthy lifestyle as she prides herself of self-care, dedication to certain skincare, sleep, and a plant-based diet.
That lifestyle has paid off as she snags the coveted role as the face of makeup brand Kat Von D Beauty new vegan True Portrait Foundation.
“I don’t like to feel like I have on makeup,” she said. “I like to feel like my skin is still able to breathe. That’s exactly what the True Portrait Foundation feels like. It’s medium coverage [and lets] my little freckles and things shine through, and that’s important to me.”
This is the brands first ever medium coverage liquid-to-powder formula as they have been known in the past to be an extremely full-coverage product. The best part is not only the lightweight feel, but the 40 shade ranges that people can choose from.
“Jhené was selected as the global face as she seamlessly aligns with the brand’s ethos being an avid animal lover, vegan advocate, and of course, Kat Von D Beauty user,” says a representative for the brand.
This is not the first time that we have seen Aiko supporting Kat Von D Beauty. If you are a fan of the singer, you would know that she always rocks a fabulous cat-eye and that is thanks to KVDB’s Tattoo Liner, which is a super-pigmented formula that’s waterproof, smudge-resistant.
“There is no such thing as a ‘typical individual,’” says a Kat Von D representative. People are multi-faceted, capable of doing so many things – another reason Jhené was such an organic fit for this launch. Kat Von D Beauty True Portrait Foundation stays with you, moves with you and is always true to you.”