Teen vape usage is at an all-time high and the CEO of Juul has sent out an apology for his company’s part in this “epidemic.”
In 2017, FDA labeled teen Juul use as an “epidemic,” after they found that over two-million high school and middle school students were vaping.
Now, the CEO and co-founder of the Juul labs have released statements apologizing for what their company did to attract the youth.
CEO Kevin Burns who is a father himself says that he never intended for his products to be marketed towards teenagers like it has.
“It’s not intended for them. I hope there was nothing that we did that made it appealing to [children]. As a parent of a 16-year-old, I’m sorry for them, and I have empathy for them, in terms of what the challenges they’re going through.”
His co-founder Adam Bowen issued a similar statement but fesses up to the fact that commercialization was something that teens could have been attracted to and admits that it was “inappropriate.”
“When we launched Juul, we had a campaign that was arguably too … lifestyle-oriented, too flashy. It was in the early days of the product introduction. We think it had no impact on sales.”
Many of the commercials that are seen on TV today are aimed at young kids trying to stop them from smoking by showing the side effects they could experience. However, when these teens are out on the streets, there are Juul pod batteries that are created in shapes that will attract the same crowd.
To make matters worse, there are Juul pods as well as other brands of vapes with names and flavors that sound like candy. With that being the case, teens are inclined to see what the “candy” flavors taste like.
Take a look at the preview for CNBC’s Vaporized: America’s E-Cigarette Addiction special below!