Kim Kardashian Says She Had ‘Innocent Intentions’ With Shapewear Name
In a new interview with WSJ Magazine, Kim Kardashian explained that her move to name her shapewear brand “Kimono” was just “innocent” and had no bad intentions.
“You would think we would have obviously thought it through a little bit deeper,” she said. “I’m the first person to say, ‘Okay, of course, I can’t believe we didn’t think of this.’ I obviously had really innocent intentions. But, let’s listen. And I want to really listen. And I want to really take it all in.”
As we previously reported, Kim was hit with a wave of backlash on social media of the name. Many pointed out that the Asian-originated name seemed to be a case of cultural appropriation. Despite that, Kim says it was just inspiration and love for the culture. She even pointed out that husband Kanye “was in Japan when all of this was happening. It’s a place that we love and go to. I have such respect.”
“I made the decision to name my company Kimono, not to disassociate the word from its Japanese roots but as a nod to the beauty and detail that goes into a garment,” Kardashian continued.
Following the initial backlash, Kim issued a statement with an apology. She said,
“I understand and have deep respect for the significance of the kimono in Japanese culture and have no plans to design or release any garments that would in any way resemble or dishonor the traditional garment,” she said. “I made the decision to name my company Kimono, not to disassociate the word from its Japanese roots but as a nod to the beauty and detail that goes into a garment,” Kardashian continued.
As of right now, there is no word on what the brand will be renamed.
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