Kraft Foods has created a new way to help parents convince their kids to eat their vegetables.
Yahoo! News reports the company is planning to disguise their ranch dressing and call it “Salad Frosting” as a way to get kids to eat their vegetables. The catch is that the “frosting” won’t be sold in stores and will be won through a contest and Kraft is asking parents to share the best lie they ever told their kids.
For a chance to win a limited edition Kraft Salad “Frosting”, parents across the country are asked to share their best parent lies on Twitter using #LieLikeAParent and #contest, and Kraft will select 1,500 winners based on likes and originality and send them a free sample.”
Head of Marketing Sergio Eleuterio says lying to your kids is an innocent way for parents to help lessen the pressures of everyday parenting.
“Simple innocent lies are not only part of parenthood, but a true tactic used by parents everywhere. Kraft Salad ‘Frosting’ is one lie you won’t feel bad telling your kids.”
Press play to learn more about the campaign and contest and let us know your thoughts!