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Kraft Foods Creates A Salad Dressing To Get Kids To Eat Their Vegetables

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Kraft Foods Creates A Salad Dressing To Get Kids To Eat Their Vegetables

Kraft Foods has created a new way to help parents convince their kids to eat their vegetables.

Yahoo! News reports the company is planning to disguise their ranch dressing and call it “Salad Frosting” as a way to get kids to eat their vegetables. The catch is that the “frosting” won’t be sold in stores and will be won through a contest and Kraft is asking parents to share the best lie they ever told their kids.

For a chance to win a limited edition Kraft Salad “Frosting”, parents across the country are asked to share their best parent lies on Twitter using #LieLikeAParent and #contest, and Kraft will select 1,500 winners based on likes and originality and send them a free sample.”

Head of Marketing Sergio Eleuterio says lying to your kids is an innocent way for parents to help lessen the pressures of everyday parenting.

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“Simple innocent lies are not only part of parenthood, but a true tactic used by parents everywhere. Kraft Salad ‘Frosting’ is one lie you won’t feel bad telling your kids.”

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Press play to learn more about the campaign and contest and let us know your thoughts!

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