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Levi’s Releases New Jean Jacket In Collaboration With Google

Levi's website


Levi’s Releases New Jean Jacket In Collaboration With Google

Levi’s is intergrading technology into their clothes as they release a jean jacket by Google.

Levi’s has partnered with Google to release the new Trucker Jacket with Jacquard technology by Google.

This jacket is next level as it is integrating fashion and connectivity by enabling bluetooth pairing with your smart phone.

The Trucker Jacket features a Jacquard sensor which sits under the left sleeve allowing it to be a touch point for simple shortcut actions. On the inner side of the sleeve, there is a tab that will reflect different colors to determine what the notification means without having to look down at your phone screen. 

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With this jacket letting you play music, take a picture, and so much more, you literally have everything at your fingertips, or should we say sleeve.

By using the Jacquard mobile app, users can assign four different gestures along with assigning the LED lights for specific notifications. For example, if you want to take a picture, you could assign the tap mode or to notify you that you are getting a call from your friend, you could assign the pink color! 

This feature is similar to what a smart watch will do for those who are not fans of wearing watches. This idea came after taking the original Levi’s® Commuter™ series designed for cyclists and adding new features and next-gen technology. 

Originally designed for cyclists as part of our Levi’s® Commuter™ series, this next-gen version features more applications to enhance your everyday experience.

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According to their website, this is what the new features can do.

My Day – Ask Google Assistant to get real time updates about sports, news and weather. Or hear a summary of your day.

Always Together – Receive an alert if you leave your phone or jacket behind. 

Camera – Trigger photos remotely or from a distance with a simple gesture.

Music – Play, pause, skip or hear the title of the current track.

Navigation – Hear your next direction or check your estimated time of arrival.

Phone & Messaging – Stay connected to important calls and texts.

The jackets range in price form $198-$248. Take a look art the video below to see how it works!

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