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Lil Nas And Wrangler Under Fire For “Cowboy Cultural Appropriation”

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Lil Nas And Wrangler Under Fire For “Cowboy Cultural Appropriation”

Lil Nas X has partnered up with jeans company Wrangler and is receiving some major backlash!


He’s got the horses in the back, but he’s now also got the critics on his back after the Wrangler x Lil Nas X’ Scollection was released.

Jeans apparel company Wrangler was impressed with Lil Nas X’s hit country song “Old Town Road.” So much so they took the popular line “Cowboy hat from Gucci/ Wrangler on my booty/ Can’t nobody tell me nothin'” and literally put Wrangler on his booty.

Related: Lil Nas X Eyeing Rock Charts Takeover With New Teaser Ft. Ryan Tedder

Wrangler took to their Instagram account to announce the collaboration saying;

 

View this post on Instagram

 

Sing it. Wear it. Love it. . Follow link in bio for the Wrangler Lil Nas X collection. . #WranglerOnMyBooty #WranglerLilNasX

A post shared by Wrangler (@wrangler) on

However, as catchy as the collaboration may be, some are not here for it and have called it “cowboy cultural appropriation” and have even called for a boycott of the brand.

“This makes me not want to buy wrangler jeans anymore tbh, the cowboy spirit is nothing to be made fun of,” one Twitter user said

While another said;

“Wow what a bunch of sells out…Keep taking the cowboy outta country.”

Wrangler did release a statement saying;

“We have a long history of using the platform of popular music to embrace a new generation of fans, while staying true to our Western heritage. We believe the cowboy spirit is about having courage, independence and confidence, which are the same qualities encapsulated in this limited-run, one-of-a-kind collection.”

Related: Lil Nas X’s ‘Old Town Road’ Spends 7th Week At No. 1 On Billboard Hot 100!

While Naz X made light of the situation tweeting;

As of now, Nas X is still trying to get his name and his music to be more respected by the country community!

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