Mayor of Kyoto Asks Kim Kardashian to ‘Reconsider’ Her Trademark Of “Kimono”
Kim Kardashian’s new shape-wear venture has caught the attention of the mayor of Kyoto who wants her to reconsider trademarking the name “Kimono” for her line.
The Blast reports that in a letter Mayor Daisaku Kadokawa writes, “Dear Ms. Kim Kardashian West, I am writing this letter to convey our thoughts on Kimono and ask you to re-consider [sic] your decision of using the name Kimono in your trademark.”
“Kimono is a traditional ethnic dress fostered in our rich nature and history with our predecessors’ tireless endeavours and studies, and it is a culture that has been cherished and passed down with care in our living. Also, it is a fruit of craftsmanship and truly symbolizes sense of beauty, spirits and values of Japanese.”
“We are currently undertaking initiatives nationally to make ‘Kimono Culture,’ symbol of our culture and spirits, registered to UNESCO’s Intangible Cultural Heritage list. We think that the names for ‘Kimono’ are the asset shared with all humanity who love Kimono and its culture therefore they should not be monopolized.”
“I would like you to visit Kyoto, where many Japanese cultures including Kimono have been cherished, to experience the essence of Kimono Culture and understand our thoughts and our strong wish.”
After receiving backlash last week, Kim responded and said that she did not plan on changing the name and in no way meant to offend anyone.
She said she has “deep respect for the significance of the kimono in Japanese culture” but doesn’t plans on changing the name.
“I made the decision to name my company Kimono, not to disassociate the word from its Japanese roots but as a nod to the beauty and detail that goes into a garment. Filing a trademark is a source identifier that will allow me to use the word for my shapewear and intimates line but does not preclude or restrict anyone, in this instance, from making kimonos or using the word kimono in reference to the traditional garment. My solutionwear brand is built with inclusivity and diversity at its core and I’m incredibly proud of what’s to come.”