Michael B. Jordan goes vintage for his first ever campaign since becoming the new face of Coach menswear.
Put the movie scripts to the side… for now… as Michael B. Jordan is killing his looks in this first campaign as the new face of Coach.
The “Creed 2” actor was photographed by Craig McDean and styled by Jane How where he was “backstage” at a faded carnival with the perfect Los Angeles desert like sunset.
He’s pictured sitting on a vintage car as he poses with a patchwork leather MA-1, the Signature Rivington Backpack, the Rivington Belt Bag, the Metropolitan Carryall, and more.
While he was posing for the menswear line, he also had a chance to shoot the campaign for their new men’s fragrance while sitting in the car in a garage.
As part of his amazing global deal, Jordan will appear in advertisements all over the world as well as promoting their ready-to-wear, accessories and fragrance, beginning with the spring 2019 season.
“I’ve really enjoyed getting to know Michael over the last few years,” said Stuart Vevers, Coach’s creative director. “He has been a true supporter of Coach so it felt like a really natural step to collaborate more closely and create a partnership we can take to the next level.”
“I’m proud to be the face of Coach men’s,” Jordan said. “I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values. I’m honored to be a part of Stuart’s vision and creative process.”
Take a look at the pictures below courtesy of Craig McDean.