Netflix announced earlier this week that they are cracking down on accounts who share their password with friends and family.
According to the Independent, the streaming company discussed their plans to investigate password sharing during an interview about their Q3 2019 earnings. The company says password sharing affects their revenue and business model since each household is supposed to have their own account.
Chief Product Officer Greg Peters, said during the interview that the company is planning to solve this issue without ignoring “a certain portion of its user base.”
“We continue to monitor it so we’re looking at the situation. We’ll see those consumer-friendly ways to push on the edges of that.”
RELATED STORIES: Trump Suggests That Congress Should Investigate Obama’s Netflix Deal
The company is also preparing new strategies as Disney and Apple launch their streaming g services. Netflix has also lost 800,000 subscribers during their second quarter but gained 516,000 so far.
Press play to learn more in the video below.