Nike is taking “Just Do It” to Germany as they release their first-ever German campaign celebrating diversity!
Nike has taken “Just Do It” overseas as they released their first German campaign highlighting athletes who not only dominate in their sport but in society as well!
“Du tust es nie nur für dich” (“You never do it just for yourself”) is setting out to celebrate athletes who have inspired their community to become local heroes by breaking boundaries in their sport.
The campaign film Helden, directed by John Hillcoat, features real athlete heroes including boxer Zeina Nasses, a boxer who fought for female boxers to compete in a hijab. Basketball player Moe Wagner, football players Giulia Gwinn who made it possible for girls to believe that they can plan any sport, and Mario Götze, and lastly skateboarders Mobina, and Melika Nazari, and more!
Along with this new campaign, Nike is set to host Just Do It Sunday on November 10 to help get Germany active and make sport a daily habit.
Take a look at the video below and let us know what you think!