Nike is planning to stop selling its apparel and shoes directly on Amazon after testing its revenue on the site for two years.
According to the New York Post, the sportswear company said it will be ending its pilot program with Amazon after using the site as an alternative to third-party sellers since 2017. Nike said it is more focused on making their consumer’s shopping experience more direct and personal.
“As part of Nike’s focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to complete our current pilot with Amazon Retail.”
Over two years, Nike only sold Amazon a limited amount of clothing and apparel styles that were less popular with their customers.
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The company told the New York Post that it will “continue to invest in strong, distinctive partnerships for Nike with other retailers and platforms to seamlessly serve our consumers globally.”
“We will continue to invest in strong, distinctive partnerships for Nike with other retailers and platforms to seamlessly serve our consumers globally.”
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However, Nike will continue to work with Amazon Web Services to help support its mobile apps and website.
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