NYPD Shuts Down Adidas Pop-Up For Trying To Sell Sneakers At 99 Cents
NYPD officials have shut down an NYC pop-up collection put on by Adidas Originals in collaboration with Arizona Iced Tea, who allowed attendees to pick up one of four cross-branded sneakers with the purchase of a 99-cent can of tea.
Subsequent to the inexpensive purchase, tons of patrons showed up to the 208 Bowery Street address; including resellers, who are now selling the pairs for $200, plus.
While NYPD officials shut down said pop-up due to the pandemonium, with one attendee stating, “I think it was getting dangerous because of the lack of security,” the beverage brand tweeted that it’s “actively working to remedy the situation.”
Also, another attendee stated, “I understand that a lot of people want these shoes, but they should’ve had it a little bit more organized, they should have had more security. I was at the Szechuan Sauce fiasco that happened with McDonald’s, and it was more organized than this.”
Thanks to our loyal fans that came out to support our partnership with Adidas. Due to overwhelming demand and safety concerns, the NYPD shutdown our pop-up. We sincerely apologize to all our fans that waited in line. We are actively working to remedy the situation.
— AriZona Iced Tea (@DrinkAriZona) July 18, 2019
#PressPlay below to see more footage from the pop-up
The NYPD had to shut down Adidas’ Arizona Iced Tea pop-up shop in NYC. What happens when you try to sell 99-cent shoes. pic.twitter.com/qbAAONFsnb
— Complex Sneakers (@ComplexSneakers) July 18, 2019