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PLEASURES Calls Out Forever 21 For Using Its Name


PLEASURES Calls Out Forever 21 For Using Its Name

Forever 21 seems to be in the news heavy as they are being called out for using the logo of a brand called PLEASURES.

Forever 21 may have not learned a thing or two about being a brand copycat as they have been called out for another plagiarized design.

The major fashion retailer is not new to this type of stuff as they had a lawsuit filed against them by Gucci last year for apparent copyright infringement on a number of items.

Related: Forever 21 Called Out After Having White Man Model ‘Wakanda Forever’ Sweater

LA-based streetwear company PLEASURES is not happy with what they have seen. Co-founder Alex James released a statement to Highsnobiety saying

“People kept tagging us on social. And after we saw a full collection, we couldn’t stay silent.”

PLEASURES took to Instagram expressing their distaste saying

“Fast-fashion corporations are notorious for stealing smaller brand’s hard work, ideas, and designs. Everyone knows it, but yet nothing is done about it,” PLEASURES wrote. “@forever21 clearly views themselves as untouchable because they continue to steal designs from brands with no fear of lawsuit or backlash. The blatant stealing and bad press has not deterred their business. The lack of respect and integrity within the fashion realm is despicable, and the lack of creativity in their business is growing. We ask you for your help in stop letting @forever21 get away with this. The consumers hold the power. Feel free to let Forever 21 know your feelings on the subject. We thank you for being smarter than the average consumer and for knowing that we come from a place of true passion and dedication.”

Related: Forever 21 Apologizes For Using White Man To Model ‘Black Panther’ Inspired Sweater

As of now, Forever has yet to respond to the comments, however, if they do, we will keep you updated!

Take a look at the pictures below and let us know what you think!


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A post shared by PLEASURES (@pleasures) on


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when ppl want 2 use u for your magic

A post shared by PLEASURES (@pleasures) on

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