PUMA To Continue Nipsey Hussle Collaboration, New Activations Ahead
While helping the marathon continue, PUMA announced that it will continue its collaboration with the late Nipsey Hussle; including future releases that’ll support his family.
Additionally, at a Wall Street Journal panel this past week, the company’s global director of brand and marketing, Adam Petrick spoke on the partnership with Nip, stating, “Working with him to help build the brand and to support some of the activations that he was doing in L.A. was great. We had a lot of things that were coming, and hopefully a lot of things we will still do with his estate.”
In addition, Petrick shares, “We’re going to continue to release some product that we’ve created we him. We’ve also got some charity activations that we’ll do to support what he was doing in Crenshaw, and trying to continue the work that he was doing through his foundation.” #Socialites, are you here for the continued partnership?
Let us know what you’re looking forward to in the comments below!