The sportswear and lifestyle brand celebrated the launch of their newest running shoe, the Fast Flexweave.
Reebok invited the top fitness and media influencers to the event to test out the Fast Flexweave in special obstacle courses hosted by Reebok partners Atlanta Falcons Running Back Devonta Freeman, Luis Badillo Jr., and Reebok Trainer Harley Pasternak. The Fast Flexweave was released on March 1.
The workouts were custom made by Reebok’s trainers to demonstrate the durability of the Fast Flexwave running shoe. Each workout tested speed, agility, and involved intense stability training.
Rae Sremmurd closed off the night with a high energy performance, opening up “No Flex Zone“ then moving on to their other top hits such as “Black Beatles”, “Swang”, and “Perplexing Pegasus”. Swae Lee introduced the crowd to three new songs which included “Hurt To Look” and “Powerglide”. The duo wore the newest Flexweave silhouette called Fusion while performing on stage. The Fusion Flexweave will be released on April 1.
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Flexweave technology consists of lightness, durability, fit, and stability. Reebok Classics will release the shoe in different colorways throughout 2018. The Fast Flexweave was launched on March 1 in two colorways.
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The Flexweave is the latest addition to the Reebok Innovation Collective, a movement inspired by future generations:
“A dedicated unit within Reebok comprised of product experts and key brand collaborators focused on the pursuit of progression via innovation and partnerships. Through the Reebok Innovation Collective, Reebok continues to develop footwear and apparel of the next generation, highlighting unprecedented technical performance and expression.”
You can purchase your very own pair of the Fast Flexweave on Reebok’s official website for 100 USD. Meanwhile, check out Rae Sremmurd taking over the Reebok stage.
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