Sephora has announced that it will no longer sell the upcoming “Starter Witch Kit” by perfume brand Pinrose after a public outcry from Pagan and Witchcraft communities.
According to Quartzy, Sephora planned to launch the “Starter Witch Kit” by Pinrose in October. The kit included a variety of essential oils, tarot cards, sage, and a rose quartz crystal at a retail price of $42. After last week’s announcement was made, many people criticized the brands for trying to profit off of their religion and took the protest to social media, urging people to boycott Sephora.
In response to the overwhelming backlash of the kit, Pinrose released a statement and announced they will cease all production until further notice.
“First and foremost, to those who have shared their disappointment or taken offense to this product, we apologize profoundly. This was not our intent. We thank you for communicating with us and expressing your feelings. We hear you; we will not be manufacturing or making this product available for sale. Our intention for the product was to create something that celebrates wellness, personal ceremony, and intention setting with a focus on using fragrance as a beauty ritual.”
Pinrose was also accused of stealing Prince’s copyrighted symbol although they said in a statement that they purchased the famous symbol. Protestors added that the brand tried to profit off of sacred Native American practices and endangering sage production.
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Check out the video below about the background of the Sephora and Pinrose backlash.