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The Brands Who Dominated Social Media During NYFW


The Brands Who Dominated Social Media During NYFW

NYFW is almost over and social media has been booming with pictures and videos of attendees favorite designers!

If you missed out on NYFW, don’t worry because social media is swarming with pictures and videos of the full experience.

In reports obtained by Women’s Wear Daily, there are clear frontrunners to the most Instagrammed show this season.

Related: Rihanna Features Diverse Group Of Models In Her Savage x Fenty NYFW Show

Designer Ralph Lauren dominated social media obtaining a whopping 4.5 million engagements.

This year, the designer celebrated the companies 50th anniversary with a major show followed up by a party in Central Park.

His viewings generated double the amount of all other shows during the entire fashion week.

Pictures that made his engagement so high included those of himself, of course, looks from his runway show and pics of celebs who attended the celebration.

The designer that took second place was Sherri Hill who managed to obtain 1.7 million social media engagements.  She was followed up by Tom Ford who managed to gain 1.6 million with Calvin Klein following close behind with 1.4 million.

Related: NYFW Features First All Transgender Runway Show

Other brands who had pretty high numbers include Coach (884,619); Michael Kors, (778,295); Christian Siriano (564,629); Oscar de la Renta (445,641); Savage x Fenty (411,437), and Carolina Herrera (358,788).

Safe to say that social media is playing a major role for designers as they are able to share their collections with those who cannot physically attend.

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