Toys ‘R’ Us Makes A Return After Bankruptcy
Well, looks who’s back! Despite years of struggles and tough competition from Amazon and Walmart, and going through a highly publicized bankruptcy liquidation back in 2017, Toy’s R Us has returned!
As we previously reported, the company announced back in July that it would return to select malls in major cities during the holiday season, and it looks like they kept their word — beginning with two stores in New Jersey and Texas!
According to CNN, Toys “R” Us mascot Geoffrey the Giraffe even presided over a ribbon-cutting ceremony, opening the store to the public early this Wednesday morning at a New Jersey location. The brand’s new parent company, Tru Kids, shared that they’ve been hard at work revamping the toy seller’s look and feel. Instead of packed shelves of toys, brands will be able to “design custom experiences and branded shops to help them create memorable experiences for parents and children,” Tru Kids said. The new stores are reportedly smaller, but more engaging, the company added, selling fewer toys than their predecessors but providing more interactive experiences, according to CNN.
“This store has about 1,500 items, but through the technology in the store, you can buy over 15,000 items today,” said Richard Barry, president, and CEO of Tru Kids to News 12.
As of right now, it is unclear when they will expand, but on the bright side, the big toy chain is officially back in business!
Press Play Below For More: