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Versace Issues Apology After Labeling Hong Kong As A Country On T-Shirt



Versace Issues Apology After Labeling Hong Kong As A Country On T-Shirt

Versace has issued an apology to China after labeling the regions of Hong Kong and Macau as independent countries on one of their T-shirts.

The BBC reports the luxury brand received backlash on social media from Chinese consumers after labeling the two regions as independent territories. The T-shirt design featured city-country pairs such as Tokyo-Japan, Atlanta-USA, New York-USA but missed the mark with Hong Kong-Hong Kong and Macau-Macao. Donatella Versace issued out a personal apology on the brand’s Twitter page in English and Chinese:

“I am deeply sorry for the unfortunate recent error that was made by our company and that is being currently discussed on various social media channels. Never have I wanted to disrespect China’s national sovereignty and this is why I wanted to personally apologize for such inaccuracy and any distress that it might have caused. “

The error has caused Versace’s new ambassador, Yang Mi, to drop her contract with the brand.

“China’s territorial integrity and sovereignty are sacred and inviolable at all times,”

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Other brands, Coach and Givenchy, have received backlash as of Monday for misrepresenting Chinese territories. Another brand ambassador, Liu Wen, ended her contract after Coach listed Taiwan as a country on one of their garments.

“I apologize to everyone for the damage that I have caused as a result of my less-careful choice of brand!”

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