Victoria’s Secret is continuing to open its doors to more diversity amongst their models as they feature their first transgender model!
A few weeks back, we shared that Victoria’s Secret was moving towards a more inclusive roster of models having cast their first plus-sized model. Well, they are continuting to climb up the ladder as they are now featuring their first transgender model!
The popular lingerie brand took to their New York City and London locations to debute a new window display featuring model May Simón Lifschitz who is biologically a man but identifies as a woman.
This is all apart of a collaboraiton with Bluebella as they focus on their new #LoveYourselfCampaign which is all about women eompowerment. The collab between these two brands couldnt be more ontpic as they have both recieved major critisizum for a lack of diversity.
According to Bluebella, Lifschitz
“is one of the four gorgeous women featured in our LoveYourself campaign, all about self-love.”
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Launch day. 💥 Bluebella is now available in select @victoriassecret stores, alongside our new #LoveYourself campaign! We launched today at the New Bond St store and it’s looking P E A C H Y. Here are @itmaybemay and @laurarakhmankidd, two of the four unique and amazing models that featured in our LoveYouself campaign, all about self-love and acceptance. Love you, whoever, wherever, however. 🖤🖤
The model who began to transition at 16 says that the process to look like a woman was important to be able to;
“move through spaces and be acknowledged as a feminine creature, acknowledged for the psyche that comes with being on that side on the spectrum.”
Despite needing sevral operations to transform, Lifschitz says that the transformation is all about being confident in the space she is in now.
“I will never be 100 per cent happy with my body, like any other woman,” Lifschitz added. “But I choose to remind myself that I don’t need to ‘fix’ myself constantly in order to reach that sense of love towards myself.”
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Our #LoveYourself campaign is all about empowerment and self-love. With that in mind we wanted to work with models who have something to say, bringing their own voices to the discussion and making a statement on body positivity and the radical power of self-acceptance 💛. We collaborated with mother-daughter duo @StyleLikeU – who are renowned for their intimate interview series – to help capture these stories. Meet May (@itmaybemay). Transgender model May Simón Lifschitz described how, growing up, she didn’t feel comfortable with the expectations she experienced that belonged to her body. She began hormones aged 16 and made the decision to transition to the woman she is today. May says ‘Love Yourself…Unconditionally. In every moment – just because.’ 💛💛 Read more about our campaign via our Insta Stories. #loveyourself #stylelikeu #collaboration #collab #selflove #strength #duo #campaign #inspiring #interview #amazing #women #stories #personal #transgender #model #intimate #redefining #sensuality #body #positivity #empowerment
This campaign and windown picture features new plus-size model Ali Tate Cutler.
“By expressing vulnerability in general, I think we can help each other become stronger feminine beings,” Lifschitz said. “So, I am very grateful that I have been given the chance to share and I feel very lucky for being part of a project with so much love in it.”
All of these changes comes just a year after chief marketing officer Ed Razek was slammed with complaints about a remark about the plus-size and transgender models.
In a Vogue interview, Razek was heard saying that transgender and plus-size models shouldn’t be included in the company’s famed televised fashion show “because the show is a fantasy.”
Razek did later send out an apology sharin that his comments were indeed “insensitive.”
“My remark regarding the inclusion of transgender models in the Victoria’s Secret Fashion Show came across as insensitive. I apologize,” Razek said. “To be clear, we absolutely would cast a transgender model for the show. We’ve had transgender models come to castings … And like many others, they didn’t make it … But it was never about gender. I admire and respect their journey to embrace who they really are.”